If you just want to sell more stuff, focus on great product photography. If you just want to sell your service, invest in advertising photography. Either way, you can get more one-time transactions with great images.
But if you want to turn transactional customers into lifetime customers and company evangelists, you have to tell your story.
That means conveying why you care. How did you get here? What gets you out of bed in the morning? Every company has a story. And every successful organization has a passionate individual or core group who are driving that continued story today.
Environmental portraits go beyond the business headshot which shows who you are and helps to tell your story. Headshots show who. Environmental portraits show why.
And if you can embed your “why” in the customer’s mind, you’ll have a customer for life.